Preparing Your Content

Good content preparation reduces delays and makes review much easier.

Write Page By Page

Prepare content in page-sized sections rather than one large unstructured document.

A simple structure is usually enough:

• Page title
• Intro paragraph
• Main sections with headings
• Calls to action
• Links, downloads, or supporting details

Keep It Practical

• Write for your customer, not for internal shorthand.
• Keep paragraphs fairly short.
• Use headings to break up longer sections.
• Include the exact spellings, phone numbers, email addresses, and locations you want shown on the site.

Things To Avoid

• Embedding important text inside images or PDFs only.
• Sending multiple conflicting versions of the same page.
• Leaving critical sections as placeholders without highlighting them.
• Relying on old website copy if it is outdated or incomplete.